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Welcome to the Whitefish Mountain Resort Press Center, your source for the latest on what's happening and everything you need to publish or produce your story about our resort. You can sign up for press releases as well as our resort newsletter the BIG here. Whitefish Mountain also offers FTP & HTTP access to winter and summer video footage (a.k.a. B-Roll). For more information please contact PR Manager Christina "Riley" Polumbus. |
Whitefish Mountain Resort extends an invitation to reporters, editors and photographers to experience our resort. If you are on assignment, we are happy to provide complimentary lift tickets and work with you on other needs for your assignment. Please describe the details of your assignment in writing and email Riley Polumbus, PR manager at rileyp@skiwhitefish.com, or call her at 406-862-1948. If you are not on assignment, or if your company will not allow you to accept comps, we can provide you tickets at a media rate of $40 US. Complimentary and discounted lift tickets are issued only to media directly responsible for writing or producing a piece. Depending on availability, we may be able to assist you with complimentary or discounted lodging during your visit. Please contact us well before your arrival to make arrangements. We look forward to the opportunity to work with you and welcome you to our resort. |
The Big Mountain, as it was called for obvious reasons, beckoned a small band of skiers as early as 1933. Lloyd "Mully" Muldown and Ole Dalen met while skiing on the Big Mountain. They were soon joined by others who shared the same passion for the sport and adventure, and built a cabin at the head of Hell Roaring Creek in 1935. This marked the unofficial start of the Hell Roaring Ski Club, which officially formed in 1937.
Mully became the club's first president, and was happy to teach others how to ski. He went to Europe in 1936 to watch the Berlin Winter Games and gather information about the latest ski equipment, clothing and techniques in the emerging sport. Mully shared his knowledge with others fostering even more interest for the sport throughout the valley. He became the first ski coach at Whitefish High School in 1937.
Also in 1937, the club built a second cabin, in 1938 the cleared runs and by 1939 they added a rope tow so they could sponsor races and social events. The Montana High School Ski Tournament brought 86 boys from 10 schools to compete in 1939 when Whitefish racer Doug Smith won the downhill and Duane Einan was first in slalom. An enthusiasm for the sport was catching on in Whitefish, and soon caught the attention of one of most influential businesses in the valley.
The Great Northern Railway sent Al Lindley and his wife Grace Cater Lindley to Whitefish in 1940 and again in 1946 to survey the area for a future ski area. Both Lindleys were members of the 1936 US Ski Team and Al was the consultant to the Union Pacific Railway for Sun Valley. The town of Whitefish was excited to learn that the Lindleys enthusiastically reported that the area was favorable.
When World War II came many of the area's skiing pioneers left town to serve. Dalen, Karl Hinderman and Otto Ost served in the infamous 10th Mountain Division. The war only delayed the town's idea of building a ski area.
"It was a community enterprise"*
In 1947 George Prentice and Ed Schenek came to the area from Great Falls, Montana while scouting locations for the next great western ski resort. After sampling the deep powder and variety of terrain on the Big Mountain, the duo decided to stay in the area for the rest of winter to gather more information. By late March they were mapping the area for potential lifts and runs.
On March 31, 1947 articles of incorporation were filed for Winter Sports Inc. Whitefish Chamber of Commerce they raised $840,000 nearly all of which was local money. They also invested $20,000 of their own. After eight months of hard work, just weeks before they were scheduled to open, the project was broke. Brad Seeley, president of the Whitefish Chamber, called a meeting with Ed & George and about 100 local investors. Then he locked the door.
The doors re-opened once they raised another $6,000. Ed & George returned to work and on December 14, 1947 a ski area called Big Mountain opened for business.
*Quoted from the 1950 Saturday Evening Post article, "The bet their shirts on skiing," by Ed Schenck as told to Edmund Christopherson
The Bad Rock triple, located in the Base Lodge area, will provide direct skier access to Chairs 1, 2, 3, and 4 as well as the Upper Village's dining retail and lodging properties. Additionally the lift will assist with overflow from the Base Lodge Chair (Chair 6) to help maintain the resort's reputation for short lift lines. The bottom terminal is located at the base of the Bad Rock ski trail, a short walk from the Base Lodge patio. Passengers will unload just above Russ's Street. The lift will run daily.
Bad Rock also will run during the resort's summer operations as part of the Zip Line Tours. A seventh zip line will be installed in spring 2012, which will launch flyers just above Bad Rock's top terminal.
The addition of the Bad Rock lift denotes the first step in the resort's three step master plan for lift improvements. The US Forest Service approved the resort's request to extend Chair 4 to its original location on Inspiration (step 2) and to move Chair 5 to the East Rim (step 3). No date has been set for the Chair 4 and 5 projects; however these are expected to take place in the next two to three years.
Bad Rock Lift Facts:
Triple chair
1,627 feet long
461 feet vertical
1,000 people per hour
- Preserving the affordable ski vacation since 1947
The affordable ski vacation has not gone the way of the dodo bird, rather it's going the way of the Fish.
"For generations Whitefish Mountain Resort has been a destination for skiers and especially families seeking a ski vacation that offers an abundance of snow, a variety of terrain, lifts, lodging and lessons at reasonable prices," said Whitefish Mountain Resort President Dan Graves. "We are committed to protecting the endangered affordable ski vacation while providing our guests with personable and friendly service."
Whitefish Mountain Resort's 2011-2012 rates for single day lift ticket are $66 for adults, $58 for teens (ages 13-18), $35 for juniors (ages 7-12), and $54 for seniors (ages 65-69). Super Seniors (age 70 and up) and children six and under ski free. Prices get even better when you ski more: buy 2 or more days and the price per day drops to $60 for adults.
Lift ticket prices become even more affordable when purchased as a lodging package. Whitefish Mountain Resort offers Ski & Stay packages that include both lodging and lift tickets for less than what skiers pay for skiing only at other resorts. The mid-week Hibernation House Special includes lift ticket, lodging and breakfast for $79 a day.
Whitefish Mountain Resort is not only committed to preserving the affordable ski vacation, they are set on growing skiing and snowboarding. The resort's Learn to Ski/Ride first-timer package which offers two half-day lessons, two days of lower mountain lift tickets and two days of rentals is only $72 for skiers and snowboarders age seven and up.
- Big Mountain's Apres Ski Tradition
The Stube, as it's affectionately called by locals and long-time visitors alike, was the first bar on the mountain, originally located in The Lodge, just outside General Manager Ed Schenck's office. Ed often doubled as bartender in the early days. The Bierstube catered to its clientele by offering a variety of beers from local Montana brews to beers from Washington to appease the growing number of Seattle skiers. This is still the case today with as many as 19 regional microbrews and domestic beers on tap.
Big Mountain's Ski Patrol started its tradition of Frabert, the "Clod of the Week" award given at the Bierstube on Wednesdays. On Halloween in 1963, the original Frabert monkey was lost in a fire when the Lodge burnt to the ground. The building was re-built in time for ski season. In 1967 The Bierstube moved into its present building.
In the 1980s a Canadian radio station held a contest to name the "Best Ski Bar in Canada" and listeners chose the Bierstube. Most recently it was named one of the "Top 10 great places for apres-ski nightlife" by USA Today in February 2011.
In the fall of 2010, the building showed signs of structural wear. Whitefish Mountain Resort stepped in to restore the building's foundation, investing over $120,000 to preserve the legendary bar for generations of partiers to come.
- The ski train tradition
Whitefish, Montana is the busiest stop on Amtrak's Empire Builder line between Seattle and Minneapolis. It's no surprise that the number one destination between these two cities (it attracts passengers from Portland, Oregon and Chicago as well), with access to Montana's first major ski resort and Glacier National Park.
Opt for a sleeper car or roomette and one price covers travel, accommodations and meals. Passengers are not charged extra for bringing their ski equipment, in fact there are no baggage fees at all. Find enjoyment in the scenery or get lost in a book. As the train rolls slowly toward Montana, you ease into relaxed state. Experience a sense of adventure and nostalgia... You'll arrive at the depot in Whitefish, as skiers have for over sixty years, early enough to check-in your belongings at your accommodations and hit the slopes.
- Big Mountain's longest standing tradition
During the Great Depression a few local adventure seeking souls would drive north out of town as far as they could get and then don skis with skins and hike for turns. Soon this group of skiers formed a club, and built cabins which allowed them to explore more terrain; namely an area they described as "The Big Mountain."
Climbing the mountain is still a popular pastime of local skiers. This activity prompted the Resort to create an "Uphill Policy" in March 2010 which originally restricted skiers from climbing after the lifts closed as a safety measure. After locals provided the resort with feedback on this restriction, a new policy was created to allow uphill traffic on designated routes.
Whitefish Mountain Resort celebrates its "climb to ski heritage" with its annual Whitefish Whiteout Mountaineering Race held in January. The Whitefish Whiteout is a race in the European randonee tradition where competitors skin up the slopes, remove their skins and descend the resort's most challenging terrain. The Whitefish Whiteout is part of the national US Ski Mountaineering series and open to AT/ Touring, telemark skiers or split board snowboarders. - A Tradition of Making Fun
Frabert is a three-foot tall stuffed monkey which, since the early 1960s, lives behind the bar at the Bierstube. As one story goes, Jim Rice, Bierstube bartender and manager, came up with an idea to have a little fun and attract patrons into the bar on Wednesday nights. At the time, Sun Valley gave an award for the "Skier of the Day." Rice thought it would be fun to give an award to the "Clod of the Day" to an employee or visitor. According to Jean Arthur's book, Hellroaring: Fifty Years on The Big Mountain, the Frabert Award was given out by ski patrol on a daily basis in the beginning, when everyone got together at the Bierstube after skiing. Regardless of its origin, the tradition has carried on for over 50 years: every Wednesday people gather at the Bierstube where a ski patroller tells the story describing why the recipient is worthy of such an honor.
Whitefish Mountain Resort is uniquely endowed with slopes on every aspect, and with 3,000 acres and 360 degrees to choose from, skiers can find a variety of conditions every day. Big Mountain also features a mixture of terrain including open bows, gladed runs, open slopes, chutes and ridges. While the resort has an extensive lift system including three high-speed quads, Chair 1 which climbs 2,084 feet from the Upper Village area to the summit, provides access to all of the aforementioned terrain including runs for every level skier. That means families and friends can spend a quality eight minutes together on the lift before reaching the top and finding a run that suits their fancy.
Since the 2004/05 season, the resort has provided its pass holders with the ability to track their vertical throughout the season. Pass holders can sign up and track through the resort's website, skiwhitefish.com. Once logged in, they can track their vertical along with that of their family, friends or anyone they choose to add to their "Buddy List."
In 2010/2011 season pass holders set a new record with 1,736,762,298 billion feet of vertical for the season.
Overview
Whitefish Mountain Resort is located west of the Continental Divide in the Whitefish Range of the Rocky Mountains where it receives an average of 300 feet of snow a year. Because we are located west of the Great Divide, our temperatures are not as cold as the interior or eastern half of the state. We are cooler than our resort counterparts in the Cascades and Coastal Mountains, and therefore our snow tends to be lighter and drier.
Big Mountain's "little fog problem" and creative snow reporting
While storm systems have a tendency to drop a healthy amount of snow on our mountain, particularly during La Niña cycles, we also experience a lot of cloudy days, and sometimes fog. Ironically, skiers have named us one of the "Most Scenic" ski areas in North America; however it's possible to ski here without seeing why. Local ski area managers used to try to make light of the situation and avoid the "f" word (we mean fog) in the ski area's daily snow reports. This led to a new, more humorous way of reporting conditions on the mountain by inventing such descriptions as, "slow light," or "it's a yellow goggle day," or, "visibility is two chairs." Thus, the resort developed a reputation with its regulars for entertaining snow reports which were featured on local radio.Today's Snow Reporters are required to provide the same fun, personable creativity in their daily reporting. Daily reports are written twice daily and posted on skiwhitefish.com, along with a daily video and also recorded for the snow phone.
Why we embrace the Fog/Clouds
Cloud cover and fog preserves snow so that it lasts longer and keeps snow in prime condition. Clouds keep snow cool in the day and warm at night therefore reducing the freeze/thaw that produces hard crust. Fog also helps in creating Big Mountain's famous snow ghosts.
Tips for skiers on foggy days include skiing gladed runs, or skiing near trees for better visibility. Stick to Chair 2 below the clouds, or take a free mountain tour with an Ambassador.
Inversions
An inversion is when temperatures increase with an increase in altitude. It is caused when a layer of warmer air rests over cold dense air. The town of Whitefish is located at 3,033 feet on the Flathead Valley floor. Big Mountain's base elevation is 4,467 feet and the summit is 6,817 feet. There are coveted days in the winter when skiers will wake up in town or at the base of the mountain in fog, but when they ride up chairlifts to the summit they rise above the clouds to a clear, sunny day.
Fata Morgana
Fata Morgana is a weather-related optical phenomenon that can occur during a temperature inversion. Rays of light are distorted as they pass through air layers of different temperatures caused by the inversion. This creates a mirage on the horizon in which the peaks of Glacier National Park and the Canadian Rockies reflect upside down upon themselves. Fata Morgana is a rare occurrence, and rapidly changing. It is named for King Arthur's half-sister Morgan La Fey in Arthurian Literature, who was an enchantress who could create mirages of castles to lure sailors.
Snow Ghosts
Next to views of Glacier National Park the most photographed features at Whitefish Mountain Resort are its famous snow ghosts. Historically referred to as the "Fantasy Forest," the weather transforms the trees atop Big Mountain into picturesque sculptures called Snow Ghosts. The trees look as though they are covered in snow but are actually covered in rime ice. Rime is formed when supercooled water droplets freeze on impact with mountaintop obstacles such as trees or chairlift towers. Wind can help bend and form trees into unusual and eerie shapes that trigger the imagination.
RILEY POLUMBUS
PUBLIC RELATIONS MANAGER
DESK - 406.862.1948
CELL - 406.871.8295
EMAIL - rileyp@skiwhitefish.com